BORN OUT OF FRUSTRATION
In 2006, YETI® founders, brothers Roy and Ryan Seiders, set out to build a cooler without compromise. They were tired of handles breaking apart, latches snapping off and lids caving in year after year. Ordinary ice chests were cutting outdoor adventures short and regularly costing money to replace. So, they decided to create a solution - to engineer a cooler that could keep ice for days, one that was completely different than any cooler that had had come before it.
Cue the legendary Tundra® Cooler. It was made especially for the serious outdoor enthusiast rather than the occasional camper. One that can get dropped out of a truck, dragged through the backcountry, withstand any weather, and still be game for more.
HARD COOLERS
LEGENDARY TOUGHNESS, ICE FOR DAYS
With time-tested toughness and cold-holding power, YETI® Hard Coolers were built to keep ice for days and live on for decades.
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SOFT COOLERS
PORTABLE, PACKABLE, ANYTHING BUT SOFT
Easy-to-carry soft coolers that keep your beers and brews fresh for the hike in - and out.
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DRINKWARE
The Rambler® line was created with one mission in mind: to make tough-as-hell drinking vessels that could keep cold drinks cold and hot drinks hot for hours on end. And YETI didn't compromise one feature along the way.
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TABLETOP
Beer and barware made for getting out of the house and ultra-durable coffee gear made to outlast the daily grind.
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THE NEW
SEASONAL COLOUR
COLLECTIONS
Discover the limited edition YETI® Big Sky and Firefly Collections
